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Starting Small with Big Data: Broadway’s Methods, Your Venue
Data can be difficult. From collection to analysis, from visualization to auctioning – how to utilize your greatest assets to enhance your patron base is one of the most important activities within your organization.
Sounds expensive, and requires expertise… right? Not necessarily.
Starting small and gradually building with the right partners can lead to a cost-effective and powerful data-fueled set of tools for your organization. Marketing, ticket sales, and development can all benefit from a smart, right-sized approach to information-intelligence.
The Shubert Organization – Broadway’s leading theatre owner – is currently in the middle of this very process. By starting small, proving value, and incrementally growing infrastructure, Shubert revolutionized its approach to patron engagement and demographic segmentation in a cost-effective and ROI-driven way. Starting from a basic email database, Shubert catapulted into a world of insightful, data-driven decisions and AI-based operations intelligence in a little over a year.
Learn how they did it in a 1-hour webinar, hosted by Choice Entertainment Technologies:
Starting Small with Big Data – Broadway’s Methods, Your Venue
Tuesday, June 22 @ 10:00am EST and 1:00pm EST
Kyle Wright (head of Shubert’s Data Division) and Einar Svaerinson (CEO of Activity Stream, a Shubert Business Intelligence Partner) discuss the one year journey of moving from basic Business Intelligence to artificial intelligence-driven predictive forecasting, automated marketing campaigns, new member nurturing funnels, and more.
You will walk away with ideas of what is doable with technology today, as well as simple, inexpensive ways your organization can get started with the patron information and communication channels you already have in place.